With the new year celebrations, Mercedes launched a micro-site that turns anyone's new year wishes into stars in the sky. The site hosted a contest to publish and vote 140 character new year wishes.
When a new year wish gets posted on the site, it visually turned into a star in the sky, shining along with others. Stars with most votes shined brighter and grew bigger for the duration of the campaign. The winner who collected the most votes won a Mercedes-AMG GT R.